CaptchaCoin's mission is to become a global currency used to directly facilitate day-to-day transactions. The key to achieving this is by having the largest user-base possible to benefit from the network effect.
CaptchaCoin UnCapped is an initiative to encourage this growth by giving Caps to those that introduce new users to CaptchaCoin and generally advocate for CaptchaCoin in a public way.
There are several bounties available to those who encourage users to create a wallet and mine Caps:
Rewards are also available for anyone publishing online or offline media about CaptchaCoin that circulates to a wide audience and encourages growth.